No, we do not tell you that we are the most sustainable of all tourist spots. But we certainly try, and isn’t that what really counts?

While one person’s decision may seem small, when multiplied across millions, the effect is substantial. Also, behavior inspires others: When people see others biking, recycling, or adopting sustainable habits, it normalizes these practices and encourages broader participation.

By the way, have you already seen the huge eco-friendly summer and winter activities you can engage with in this region?